First, the organizers: director of marketing

Second, responsible departments: marketing department, catering department
Third, the date: 20XX July 20 to August 5

    Fourth, the activities of purpose:
      1. Through the summer food festival this event, to further promote Xiyuan, to expand the visibility.
      2. To create a summer cool and cheerful food culture, driving the summer hotel food consumption.
      3. Further tap potential customers, increase the source.
    Fifth, the specific content
     (A) food festival preparation:
          1. Purchase dishes raw materials, to determine the food festival dishes varieties, prices and preferential measures.
          2. Through the newspaper media, leaflets, banners, SMS and other transmission of the food festival information, causing consumer attention.
     (B) Food Festival Content:
          1. Organize the image of the brand dishes show the latest 2017 Food Festival planning program the latest 2017 Food Festival planning program. Set up a fixed exhibition area, show the summer special dishes to carry out the physical art of the form of dishes.
          2. Service personnel clothing in line with the theme of this event, instrument gesture should also be a certain request.
        In the atmosphere of the dining environment to create, the need for creative and cultural connotations of the industry to plan the overall arrangement of the food festival, based on Xiyuan Hotel courtyard layout, can be arranged in the outdoors. Consumers in a good atmosphere to eat, mood and appetite naturally different 2017 New Year Food Festival planning program The latest 2017 Food Festival planning program from the front of the tents rental department, Tel: 020-36346501.
      (3) Activities Promotion:
          1. To "good summer cool, happy to enjoy food" as the theme of the event, to carry out beer to buy two by one activity, the consumption of summer beer will be great, as the main hotel drinks consumption, through the launch of gifts to attract more consumers The
          2. The daily launch of three to five special dishes, to expand the acceptance of special dishes, and further screening from them, one more consumers to accept.
          3. Live activities to distribute mysterious gifts, multiple surprises, accidental harvest Taobao boutique
      (Four) publicity planning:
          1. Printed food festival advertising page with the Beijing Times, the Beijing newspaper with the latest 2017 Food Festival planning program activities program.
          2. Summer Food Festival publicity outdoor screen, event posters, elevator posters, activities, the main desk card, the lobby placed food festival publicity billboards.
          3. SMS bulk, news spread
      (E) the cost of the budget:
          1. Media advertising costs 1000 + leaflets printed press reported 20xx + SMS group 20xx = 5,000 yuan.
          2. Gift gifts cost: 100 yuan per day, the total, 100X8 = 800 yuan.
          3. Decoration costs: horizontal + gold cloth + banners + balloons (15 days) + miscellaneous fees = 3,000 yuan.
      The latest 2017 Food Festival planning program
      To carry out the implementation of the municipal government on the promotion of new urbanization development, to create "food in Guangzhou" city business card strategic plan to further promote our area "to maintain growth, promote investment" key work, highlight the Tianhe District food "international, high-end, business "Image, according to" 20xx Guangzhou International Food Festival overall program, "the relevant requirements, specially formulated this program.
       First, the name of the event
       20xx Guangzhou International Food Festival Tianhe Branch and the 5th Tianhe International Food Culture Festival
       Second, the activities of time
           December 9 to December 21 (13 days total)
       Third, the activities of the location
           Guangzhou Zhongsen Food Expo, Tianhe Road shopping district of the business carrier and food gathering area (food district), Tianhe District, catering enterprises
       Fourth, the theme of the event
           City theme: goods thousands of businesses are food culture, show the beauty of Guangzhou cuisine are the theme: global cuisine, quality Tianhe
       Fifth, the form of activities
           Tianhe sub-venue activities in accordance with the "government guidance, business singing" approach and "unified planning, unified organization, unified theme, unified identity, unified publicity, unified action" requirements, and actively organize the district catering enterprises to carry out 20xx Guangzhou International Food Festival Tianhe sub-venue activities to create a good food festival activities, stimulating domestic demand, expanding food and beverage consumption, to create "quality Tianhe" city card.
Sixth, organization and participation units
          (1) Organizer: Tianhe District People's Government
          (2) Organizational unit: Tianhe District Economic and Trade Bureau
          (C) the implementation of the unit: Guangzhou Zhong Sen Food Expo, cube culture media company
          (4) Co-organizers: District Propaganda Department, District Government Office, Municipal Public Security Bureau Tianhe Branch, District Finance Bureau, District Environmental Protection Bureau, District Traffic Bureau, District Wen Guang Xinhua Bureau, District Urban Management Bureau, District Urban Management Law Enforcement Branch, District Food Drug Administration, Tangxia Street Office, Tianhe Branch of Trade and Industry Bureau, Tianhe District Food and Beverage Industry Chamber of Commerce, Tianhe District, Tianhe District Chamber of Commerce, Tianhe District Food and Beverage Industry Union
          (5) Support media: Nanfang Daily, Guangzhou Daily, Yangcheng Evening News, Southern Metropolis Daily, New Express, Information Times, Food Guide, Guangdong TV, Guangzhou TV, Southern TV, Guangzhou Radio, Yangcheng Traffic Radio, Yangcheng Subway, Sina Baidu, Tencent microblogging, related sites (ocean network, the South Network, Jinyang net and other major media sites and Netease, Guangzhou, Guangzhou, trade and other portal) and so on.
       Seven, organizational structure
           Set up 20xx Guangzhou International Food Festival Tianhe sub-venue activities leading group.
           Leader: Chen Zujin Deputy Mayor
           Deputy head: Li Xiaoyuan District Economic and Trade Bureau
           Members: Zou Xueren District Government Office Director
           Tian Conghua District Party Committee Propaganda Department Vice Minister
           Xin Yunhu City Public Security Bureau Tianhe Branch deputy director
           Chen Shujun District Finance Bureau
           Zeng Dongbiao District Environmental Protection Bureau
           Chen Zhang District Transportation Bureau
           Zhang Ying District Cultural Bureau Secretary
           Ma Dongsheng District Urban Management Bureau
           Ou Weiguang District Urban Management Law Enforcement Branch
           Li Rihua District Food and Drug Administration Director
           Director of the office of Xie Changlin Tangxia Street
           Ni Guangsheng City Bureau of Trade and Industry Tianhe Branch
           Xie Meng Tianhe Road Chamber of Commerce
           Liu Xuejiang Tianhe District Food and Beverage Industry Chamber of Commerce
           Chairman of Donghe District Food & Beverage Industry Union
           Xiao Aimin President of Guangzhou Zhong Sen Food Expo
           Led the group under the office, the office is located in the District Economic and Trade Bureau, the Office of the Office of Economic and Trade Bureau deputy director Zhang Yong served.
       Eight, the activities of the content
           (A) sub-venue start ceremony
                1, time: 20xx on December 9 (Tuesday) 20: 00-21: 00 hours
                2, Location: Guangzhou Zhong Sen Food Expo main stage
                3, the content:
                  (1) "Golden Rice Bowl" shape won the World Guinness record award ceremony;
                  (2) "Chinese food capital 〃 international food capital" opening ceremony;
                  (3) Chinese Cuisine stunt and food culture show.
                4, invited staff (about 30 people):
                   Municipal government leaders; district government leaders; district food festival sub-venue activities leading group members of the unit responsible person; District Association Association responsible person; invited guests about 30 people.
            (2) international food exhibition
                1, time: 20xx December 9 - December 21
                2, Location: Guangzhou Zhong Sen Food Expo, Tianhe Road shopping district of the business carrier and food gathering area (food district)
                3, content: with the "Global Food Quality Tianhe" theme of the event, the organization of the regional business carrier food gathering area, restaurants, specialty stores, held food gathering area colorful SHOW theme activities, to create food and beverage district festive atmosphere, to promote food and beverage consumption; Food & Beverage Expo site set up international food area special equipment area, the Chinese food shop special area, Chinese characteristics snack area, beer food culture area, the letter of the street, as well as parent-child leisure food interactive area and other thematic areas, brought together international and domestic high-quality food Brand, food display exhibition activities, the food and fashion, culture, the perfect combination of art, to promote Tianhe dining and Guangzhou local food culture, Chinese food culture, the world's food culture integration development.
             (C) food animation carnival
                 1, time: 20xx December 9 - December 21
                 2, location: food Bohui the streets, together with the venue has opened nearly 30 brand stores
                 3, the content: the Lingnan food culture cartoon cartoon form to display, and make full use of animation equipment, the scene and the public interaction with the audience components, to create a taste of Tianhe happy life brand image.
            (4) Tianhe District, the food industry workers skills contest
                 1, time: December 13 (Saturday) 13: 30-17: 00 hours
                 2, Location: Food Expo Central Avenue main stage
                 3, Content: organized by the Guangzhou Tianhe District Food Industry Federation of Trade Unions to carry out "20xx catering industry workers skills contest", combined with the food festival activities, to further promote the development of food and beverage industry in our region, promote food culture, promote cooking skills innovation, Improve the skills of practitioners.
            (5) Halley locomotive cultural club completed the opening ceremony
                 1, time: December 20, December 9
                 2, Location: Food Expo East Plaza, Hotel Street
                 3, the contents: Harley Food Expo locomotive culture club festivals, 100 Hare locomotives and locomotive girls in the food Bohui tour tour performances, the Harley power and food culture organic combination of full display of food business image.
            (Six) top kart cool running food exchange
                 1, time: 20xx December 9 - December 21
                 2, Location: Diabu underground garage
                 3, content: with the State Sports General Administration of China FIA members of the Guangdong branch of the joint, at the end of November in Guangzhou Food Expo built in Guangzhou, the first nearly 10,000 square international standard karting runway, during the food festival open to the public Consumers experience the latest karting, the most influx of children's electric cars and balance scooters, and the city together with the car to experience the speed of food life.
            (Seven) "happy Tianhe" art performance (to be determined)
                 1, time: 20xx December 9 - December 21
     The latest 2017 Food Festival planning program
     "****" "****" is ********* in the upcoming year of the file a practical life service category, in the promotion of food culture at the same time, for the civilian population to search for food , And for the favorite cooking audience to showcase the stage of cooking, the column will invite the chef and everyone to share cooking tips. This section is in line with the principle of **** people, love the people, for the people of the channel principle, embodies the "****, people their own channel" channel the latest 2017 food festival planning program the latest 2017 food festival planning program. The column set of knowledge, entertainment, civilians in one, is to adapt to the development trend of the market came into being the new darling of the times.
      First, the background analysis
      It is a long history of Chinese food culture. It is a long-term culture of wide-sighted, deep-level, multi-angle and high grade. It is the production and living practice of the Chinese people in more than 100 million years. With the development, food conditioning, nutrition and health care and diet and other aspects of the creation, accumulation and influence of neighboring countries and the world's material wealth and spiritual wealth. With the continuous improvement of people's living standards, people increasingly picky taste makes people began to pursue food, research and development of food. Especially in recent years, due to the convenience of the traffic environment, the city brought together the national eight major cuisine of the famous 2017 Food Festival planning program The latest 2017 Food Festival planning program from http: // www .gkstk.com / article / wk-78500001791511.html, please keep this link! The The Central Plains people in the experience of the parties at the same time, but also the essence of the spread of food. Therefore, **** as the economic life of the ***** channel has the obligation to China's food culture in the Central Plains to carry forward the broad, for the general public to provide a search for food, introduced food production methods, to teach cooking couch media platform.
     Second, the market analysis
    "****" "****" is tailor-made for the housewife of a file easy and practical life service category Taobao boutique
     Housewives as a master of the 2017 large-scale party planning program, the main audience, with a lot of spare time and lasting enthusiasm for cooking, so in the foreseeable future, this file will have a solid view of the audience, at the same time Will also occupy a good market share of the latest 2017 Food Festival planning program activities program. In the search for food, introduced cooking coup at the same time, we can provide some of the relevant business promotion platform. With the platform to build, such as cabinets, condiments, edible oil and other businesses can take this platform for a certain scale of publicity, in order to achieve a win-win good results.
    Third, the ratings analysis
    "****" "****" column is the life service class broadcast section, the ratings crowd positioning as housewives, their main gap should be after get off work to eat before, and taking into account to avoid the CCTV news network ratings Peak, we tentatively "****" broadcast time for Monday to Friday 6 pm to 6:30, 30 minutes long. Sunday afternoon 5:30 to 6:30 broadcast weekly special program "****", duration 60 minutes.
    Fourth, the column planning
    1. Column name: "****" Monday to Friday 6 pm to 6:30
    "****" Sunday 5:30 pm to 6:30 pm
    2. Column audience and positioning
    "****" "****" column is a file practical life service class broadcast section, the audience is mainly targeted at housewives and like their own hands to do the audience friends friends.
    3. column content
    (1) tasting food
     Central Plains hinterland of China's eight major cuisines, all kinds of snacks are countless. The Central Plains people in the feelings of their own mourning at the same time, it is inevitable in the taste of the selection on the overwhelmed, the fish is the big hotel restaurant is not let the mystery of the people who do nothing. Our column will be the audience friends to quarantine really pick the most representative of the restaurant, the hotel, the most pure food to promote to everyone, to lead the audience to taste the world with the charm of the world, each has its own food.
     (2) show cooking
      For the majority of the love of the audience to provide friends to display cooking platform, and to provide you with a chance to learn from each other.
     (3) Professor of cooking tips
      By the famous restaurant hotel chef chef show good food and unique skills, and teach you a variety of tips to cook the latest 2017 Food Festival planning program the latest 2017 Food Festival planning program.
     4. Column section settings:
      (1), food search
       duration:
       Content: for the audience to promote the city's best to eat, the most fashionable delicacies. The pace of life faster and faster city people, no filling time to find the world delicious. The plate is set up for more and more fashionable and confused people quickly pointed out that the road leading to food, so that the audience the most quick grasp of food orientation.
      (2), teacher exposed hands
       duration:
       Content: from the famous restaurant hotel chef chefs for the audience show cooking unique skills, tasting a variety of dishes the latest 2017 Food Festival planning program the latest 2017 Food Festival planning program. In this session, the chef chefs can explain the cooking tips for the audience, explain why the same material to do the dishes, the restaurant will do and the taste of the home is different, exactly where the know-how, and personally practice , Explain one of the secret.
      (3), home with private kitchens
       duration:
       Content: This session provides a platform for visitors who like to cook and are good at cooking, and provide the audience with the opportunity to communicate with each other and learn from each other. Private dishes and public dishes is different, the key lies in the "private", do not need how luxurious raw materials and scorching cooking skills, is the cooking and with different treatment methods and ingenious way of thinking. Home and delicious and unique is this link should reflect the top priority Taobao boutique
      (4), the sky off the pie
       duration:
       Content: This is one of the most interactive part of the audience, in order to thank the audience friends love the column, as long as the enthusiastic participation in the program audience friends, are likely to get this section to provide the heart of the latest 2017 Food Festival planning program program The While watching the program, the audience can send text messages through the SMS platform, or call the hotline to participate in the program, we will randomly selected from the enthusiastic audience lucky draw, and quickly open the car to the audience, if the audience is watching our Live program, you can immediately get the title of the restaurant restaurant honorary membership card one, you can enjoy 20% discount treatment within a year, and get 300-500 yuan a gold card. The link can stimulate the participation of the audience enthusiasm to improve the audience's attention to the program.
     Five, column staff, machinery and equipment configuration
       Program operation
As the section is the day broadcast program, outside the mining, writing and other workload, and the column by the host with the whole shot, so a host is not competent, the column proposed to set up two producers, At the same time the producer concurrently host.
Specific allocation is as follows: 10 staff, two production team shift production
        (1) ** presided over Monday, Tuesday, Wednesday, reprovision 2, 1 camera, post-production 1.
        (2) another host is responsible for Thursday, Friday, reprovision 2 director, 1 camera, post-production 1.
        (3) Sunday special program "****" by two production team turns production.
       2. Machine equipment configuration (slightly)